Quick Access

Bu Dergi DOI ve Crosscheck üyesidir


Spor Pazarlamasında Tutundurma Karması Elemanlarının Kullanımının İncelenmesi
Sports activities appeal to a wide audience nowadays when technological developments have shown a sharp rise. Parallel to the rise of commercial competition, sports organizations also give importance to incorporation in this process. One of the most important requirements of incorporation processes is the marketing activities. Fans have become sports consumers out of audience / spectator day by day for incorporated sports organizations. This has currently led to the concept sports marketing come to the fore. The concept of sports marketing is examined in two different dimensions in the literature: firstly, it is defined as the delivery of products and services of sports to consumers. Secondly, it is the use of sports for publicity of non-sportive product marketing. Promotion mix elements, which are among marketing strategies, are effectively used in sports marketing. Promotion mix, which is composed of advertising, public relations, personal selling, direct marketing and sales promotion, emerge as factors by which corporate sports organizations reach to their consumers. In this study, the contribution of the use of the elements of promotion mix in sports marketing activities in recent conditions to incorporated sports organizations and to the trademarks has been examined. Studies in the literature and current examples have been utilized in examination stage. The resulting data have shown that the use of the elements of promotion mix in sports marketing activities is effective and leading on sport consumer. It has also been reached to the fact that sports marketing play effective role in brand sales strategies.

Sports marketing, promotion mix, consumer of sports

Advanced Search


    Call for papers

    Dear authors,

    We only accept topics related to different disciplines of sport sciences since the first issue of our fifth volume. Therefore, please do not submit any kinds of research which is not directly connected to the sports field. Also be sure that you formatted your proposals according to the author guidelines of the journal. Submitting your articles to our journal will definitely mean that your articles haven't been published or sent elsewhere for publication. 

    Our journal solely functions on open access policy and we would definitely be happy to see that authors are exploring and using articles printed in our journal. 

Address :ISCSA Office: Menekse Sok. No:7/71 Balkanoglu Is Hani Kizilay, Cankaya, Ankara, TURKEY
Telephone :03123190289 Fax :03123190289
Email :editor@iscsjournal.com - turkmenm@yahoo.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri